Our mission is to widely connect to society via Fly Fishing.
It will never be intended to make Fly Fishing a boom, but will gradually permeate it society.
In order to achieve this aim, we need to redefine the industry in terms of place, gear, method and community to enjoy fishing.
Our model of behavior is
1. Keep Improving.
2. Respect Different Opinions.
3. Think Global
We will roll out this model to our members, and when we feel like we are going down the wrong path, we will confirm and get back to point we started.
Without changing our beliefs, we will continue to spread the world of fly fishing in a fun and positive way.